Thanks for this very interesting analysis! It will be interesting to see whether one day we will discover these Chinese skincare brands present in European markets - following the pattern of Japanese and Korean skincare brands.
Thank you very much for your thoughtful comment. I am glad you enjoyed the analysis. I am also curious to see which Chinese brands will be the first to establish a real presence in Western markets.
Personally, I see particularly strong potential for To Summer. That said, I would not be surprised if some of the early successes come from brands created specifically with Western markets in mind. These brands could leverage Chinese heritage and ingredients while building a global brand and distribution strategy from the start. In some ways, this could mirror the trajectory of Beauty of Joseon, which today is arguably even more popular in Europe and the Americas than in South Korea.
Thanks for this very interesting analysis! It will be interesting to see whether one day we will discover these Chinese skincare brands present in European markets - following the pattern of Japanese and Korean skincare brands.
Thank you very much for your thoughtful comment. I am glad you enjoyed the analysis. I am also curious to see which Chinese brands will be the first to establish a real presence in Western markets.
Personally, I see particularly strong potential for To Summer. That said, I would not be surprised if some of the early successes come from brands created specifically with Western markets in mind. These brands could leverage Chinese heritage and ingredients while building a global brand and distribution strategy from the start. In some ways, this could mirror the trajectory of Beauty of Joseon, which today is arguably even more popular in Europe and the Americas than in South Korea.